Add-on

Playfulness in marketing

Make marketing a breeze again!

$49.00

The secret sauce for lasting success

This program extension is all about embracing what makes you unique and mixing your playful and professional sides. When you show up as your true, lighthearted self, you naturally draw people in, making marketing feel easy and fun. Plus, when you enjoy what you’re doing, you’re way more likely to stick with it, which means even greater success down the line!

Over the course of two weeks, you'll apply the principles learned in The Foundation within a business context. This experience is all about connecting your personal brand with your creative and playful side. You’ll dive into what authenticity really means, clarify your values and ambitions, come up with marketing strategies that keep your playful spirit intact, explore storytelling techniques that reflect your true self, try out different formats to get your message across, and bring your brand to life with vibrant visuals.

This add-on is a perfect fit for:

Entrepreneurs, (aspiring) creators, and curious minds eager to build a business and personal brand that are not just thriving but also deeply fulfilling.


Check out the FAQs if you have any questions.

Week 1: Reflect & Align

Week 1 kicks things off by understanding that play and work are not poles at opposite ends of our world. You'll also dive into authentic personal branding and its importance. Plus, you'll tackle fun challenges like authenticity audits, brand voice exercises, crafting your signature story, and more.

Week 2: Experiment & Optimize

In Week 2, you'll get very practical. From experimenting with different formats to (re)selecting your main values and topics, collecting personal anecdotes, and updating your platforms!

Launching on November 21st →